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A little about me

I hold a degree in Marketing and Creative Strategy, graduated CUM LAUDE, and am a member of Beta Gamma Sigma, international honor society that recognizes high-achieving students from the top 5% business schools worldwide.

As a Senior AI Product Manager & Innovation Marketing Lead at one of the leading IT companies in Latin America, I lead the go-to-market and positioning of generative artificial intelligence platforms—developing solutions such as agents, copilots, and intelligent assistants for Fortune 500 and Forbes 2000 clients.

Some columns from Merca2.0 on the intersection of innovation, AI, marketing, SaaS, and B2B.

"Companies need to start their GenAI journey by exploring and..."

"They expect seamless experiences that are personalized, frictionle..."

"Companies need to understand both the technology and their..."

"The hype around AI, and most recently, Generative AI, both opportunities..."

other publications

Bridging Innovation and Entrepreneurship in Education: Developing Future-Ready Skills

...economies and enterprises face new challenges that demand a workforce with future-ready skills. The scarcity of these skills and...

Exploring Generative AI: Opportunities, Challenges, and Future Projections

In its simplest form, GenAI models are trained with vast amounts of data from different sources. These models are then fine-tuned...

AIOps: The convergence of AI and Automation to Future-proof IT Operations

Through the combinatorial power of AI and hyperautomation, organizations can optimize processes, save costs, and reduce...

Innovation & AI ✨ Product Marketing 👩🏻‍💻 SaaS 🚀 B2B 🎯

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International Womens' Day GDG Monterrey, 2025

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AI Agents, BBVA Spark Space Monterrey 2025

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Women in Tech, Tecnológico de Monterrey 2024

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Educational Entrepreneurship, 2024

GenAI in Marketing, 2024

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AI & Innovation, Universidad de Monterrey 2024

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More on Innovation, AI, SaaS, B2B, Product Marketing, Product Management, GTM...

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